OUR FOUNDER: SHAH

A consumer-focused marketing leader with over 10 years of experience in consulting, lifestyle, and ed-tech sectors, she has worked in the UK, Canada, and India, collaborating with various lifestyle avenues. She is a creative, data-driven entrepreneur and mentor to many in marketing and creative fields.​

 

An avid traveler, she draws inspiration from her travels and lives by a philosophy of being free and fearless, embracing an #UNSHY approach to life and career. She believes in living an inspired lifestyle, with an emphasis on chic, sustainable choices and elegant aesthetics that celebrate important moments.

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Her passion is to support women entrepreneurs. Through natural home products, she aims to instill confidence in young women as they embark on their entrepreneurial journeys. While valuing family happiness, she focuses on empowering women to find personal fulfillment and identity, moving away from the traditional homemaker role. Her priority is to make this experience enjoyable, easy, and stylish.

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She wants to equip women for new beginnings with beautiful products and reliable connections, recognizing that entrepreneurship is as significant as family life. She dreams of seeing women as professional, free-spirited creators, dreamers, and more.​

 

Here are five key insights I've learned for aspiring entrepreneurs:

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1. Choose Wisely: Select your business like you would a life partner. It's important to have a strong and trustworthy connection with your products.

 

2. Team Importance: Investors focus on the team more than the idea because ideas can change, but a solid team is what truly drives success.

 

3. Idea Evaluation: When considering multiple ideas, try to find reasons they might not work. The idea that holds up the best is likely worth pursuing.

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4. Flexibility in Goals: Stay dedicated to your goals, but be ready to adjust how you achieve them. Being adaptable is key to success.

 

5. Reality Check: Even though 90% of start-ups might not succeed, entrepreneurs can still find success along the way.

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We’re not just running a business; we’re focused on making a lasting impact that encourages an entrepreneurial spirit in the women’s community. Exciting plans are on the horizon! ⚙️👀